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Showing posts from April, 2017

Win the Jollof War

Who will win the Jollof War For the past 100 years, Nigeria has been at war with her anglophone West African neighbour Ghana. The contest though is not the usual football tussle at the Africa Cup of Nations or a World Cup qualifier. Nigeria and Ghana have been at loggerheads over the originator of Jollof Rice. For hundred years both countries slugged it out until Wikipedia finally settled the score and awarded that to Senegal. Both countries soon invented another competition: Who makes better Jollof Rice? In case you are reading from somewhere in Europe or Asia you might want to see this https://en.wikipedia.org/wiki/Jollof_rice. There have been music videos and all sorts of contests about who makes better Jollof Rice since Senegal was adjudged to be the originator of Jollof Rice. Nigerian men and Ghanaian men would argue back and forth as would the women. However, CNN's Richard Quest came to Nigeria on Quest means business and posed the question to Nigeria's Informatio

LAI'S JOLLOF RICE

I had a neighbour once. A good neighbour. He told us back then that   # JollofRice   was quite tasty in Senegal. Tonight though, the minister of Culture, Tourism and Information Alh. Lai Mohammed was asked on   # CNN 's Quest Means Business "which country makes the best #JollofRice" and Richard Quest actually had a bowl brought in for his view. "I would say Senegal" came the reply from the minister. "There is shock from the country" predicted Richard Quest. Twitter Nigeria is quite displeased with the res ponse and I'm certain others will follow. Two key areas for me in the interview: what are you positioning Nigeria as with Nollywood? Lai's response showed emphatically the directionless leadership of the incumbent administration. You do not have to be a brand strategist or a digital marketer to project Nigeria to the world as being the place for this and that! Oga Lai, that was your moment and you said something else. Then when we thou